Notify me

Sign up to be informed about FOE activities, and receive our newsletter.

* indicates required

Don't worry; we won't abuse your email address. Read our privacy statement.

UK research suggests that people want simple food labelling

“Signposts ‘make healthier eating easier.

The Food Standards Agency today released new research suggesting that people would like simple labelling signposts to help them make informed and healthier food choices”.

Of the five options that were tested by consumers, two were preferred:

“One of the preferred options was the ‘Simple Traffic Light’. This combined the main nutrients into a single measure and might be depicted as red, amber or green. The other preferred option was the ‘Multiple Traffic Light’, which showed separate information for the total fat, saturated fat, sugar and salt content. This might be depicted as separate traffic lights for high, medium or low levels for each of these key nutrients.”

Source: Food Standards Association news, 25 Nov 2004

Published on November 25, 2004 in International news