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Australia: Makers of unhealthy food sponsor children’s sport

Nutting out advertising and sport is no snack yet to put on

Companies that sell unhealthy food and beverages are keen to sponsor Australian children’s sporting programmes.

“Sports sponsorship provides a comparatively cheap way for companies to get their message across to young Australians, gain their parents’ favour and get their brand on the mental shopping list of their future consumers,” argues the SMH.

Read more: Sydney Morning Herald, 22 April 2006

Published on April 22, 2006 in Australian news