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US: Beverage Industry to withdraw sugary drinks from schools by 2010

Deal will slim US school drinks

Cadbury Schweppes, Coca Cola, PepsiCo and the American Beverage Association have signed up to a deal with Bill Clinton’s Alliance for a Healthier Generation to cut the calories in soft drinks sold in public schools and provide smaller serving sizes.

Under new guidelines, only lower calorie and nutritious beverages will be sold to schools.  Portion sizes will be smaller.

The beverage industry is to introduce these guidelines to three quarters of US schools over the next three years. It will try fully implement them before the 2009 school year, provided schools and school districts are willing to amend existing contracts.

Read more: BBC news, 3 May 2006

Soda deal with Clinton Foundation latest PR stunt

The director of the Center for Informed Food Choices says the agreement by US beverage companies to stop selling sugary drinks in primary schools by 2010 is a big PR stunt.  The new policy is completely voluntary, which means it’s unenforceable, with no accountability.

Read more: CCFC, 5 May 2006

Published on May 3, 2006 in International news