Food Marketing and Childhood Obesity ? A Matter of Policy
The Institute of Medicine in the US has published an important report on food marketing to children. It reviews the scientific evidence on the influence of food marketing on the diets of children and young people.
Dr Marion Nestle provides a commentary on this report saying it provides a chilling account of how on food marketing to children affects their health:
Food marketing, the IOM says, intentionally targets children who are too young to distinguish advertising from truth and induces them to eat high-calorie, low-nutrient (but highly profitable) “junk” foods; companies succeed so well in this effort that business-as-usual cannot be allowed to continue.
Read more: New England Journal of Medicine, 15 June 2006
Food Marketing to Children and Youth: Threat or Opportunity?
National Academy Press, 2006
Read the report on-line
Download the executive summary of the report (PDF)
Read a description of the report
Food Marketing Aimed at Kids Influences Poor Nutritional Choices, IOM Study Finds; Broad Effort Needed to Promote Healthier Products and Diets
The National Academy of Science has put out a press release about a new report, ‘Food Marketing to Children and Youth: Threat or Opportunity?’
Read the press release, 6 December 2005