Notify me

Sign up to be informed about FOE activities, and receive our newsletter.

* indicates required

Don't worry; we won't abuse your email address. Read our privacy statement.

US: Food marketing to children and youth – Commentary on Institute of Medicine report

Food Marketing and Childhood Obesity ? A Matter of Policy

The Institute of Medicine in the US has published an important report on food marketing to children.  It reviews the scientific evidence on the influence of food marketing on the diets of children and young people. 

Dr Marion Nestle provides a commentary on this report saying it provides a chilling account of how on food marketing to children affects their health:

Food marketing, the IOM says, intentionally targets children who are too young to distinguish advertising from truth and induces them to eat high-calorie, low-nutrient (but highly profitable) “junk” foods; companies succeed so well in this effort that business-as-usual cannot be allowed to continue.

 Read more: New England Journal of Medicine, 15 June 2006

 

Food Marketing to Children and Youth: Threat or Opportunity?
National Academy Press, 2006

Read the report on-line
Download the executive summary of the report (PDF)
Read a description of the report

 

Food Marketing Aimed at Kids Influences Poor Nutritional Choices, IOM Study Finds; Broad Effort Needed to Promote Healthier Products and Diets

The National Academy of Science has put out a press release about a new report, ‘Food Marketing to Children and Youth: Threat or Opportunity?’


Read the press release
, 6 December 2005

Published on June 15, 2006 in International news