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US: Food websites target children – report

First analysis of online food advertising targeting children

A new report finds that 85% of leading food brands that target children through TV advertising also use branded websites to market to children online. These web sites promote unhealthy food or beverages with “advergames” and other fun material.

Read more: Press release, Kaiser Family Foundation, 19 July 2006

Read more: Washington Post, 20 July 2006

Published on July 19, 2006 in International news