Australian Advertisers have released a voluntary code on food marketing. However, a children’s television pioneer says that the advertising industry’s new code on marketing junk food to children is totally inadequate.
Read more: The Age, 19 Oct 2006
Web games skirt sugary snacks ad ban
The new food marketing code does not apply to internet games that promote unhealthy snacks. For instance, the game on the Coco Pops website cannot be banned because it is on the product’s website, rather than being a paid advertisement.
Read more: Sydney Morning Herald, 18 Oct 2006