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NZ: Police dump McDonald’s school road safety campaign

McDonald’s say they are “extremely disappointed” at being dumped by police as the sponsor for their road safety campaign in schools. For the past 20 years the fast food company has given police $40 000 a year to run advertising campaigns and visit schools.

Acting Superintendent Sam Hoyle told told the Press that “corporate sponsorship was against national policy and although the partnership had been helpful, it had run its course”

Obesity Action Coalition spokeswoman Celia Murphy praises the police move.

Read more: NZ Herald, 18 Oct 2006

Schools safer without McDonald’s sponsorship

“News that McDonald’s will no longer sponsor Police road-safety education programmes in schools is being welcomed by Green Party Health Spokesperson Sue Kedgley, who is calling for all schools to be commercial-free zones.”

Read more: Media release, Green Party / Scoop, 19 Oct 2006

Police cancel McDonald’s road safety programme

Read more: Media release, National Party / Scoop, 19 Oct 2006

Published on October 18, 2006 in New Zealand news