Last July, researchers AC Nielsen conducted a school lunch box survey.
Parents said that the marketing of products to children made it hard for them to have a say on what children had for lunch. They also said that contents of other students’ boxes was an influence on what their children wanted and that their children had plenty of say over what they ate at school.
Read more: NZ Herald, 8 Feb 2007
Parents under pressure in modern food environment: ACNielsen
AC Nielsen researchers interviewed Auckland children aged nine to 14 years about their school lunch boxes, as well as parents from around the country.
Read more: Press release, ACNielsen, 8 Feb 2007