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France: Junk food ads to carry health messages or risk a fine

Ads for unhealthy food and beverages in France must now carry health messages. Otherwise advertisers have to pay 1.5 percent of the cost of making the ad.

These messages include, “For your health, eat at least five fruits and vegetables a day” or “For your health, undertake regular physical activity.”

A soft drink billboard now has a message about eating fruit and vegetables.

Critics say that the health messages won’t have much of an affect and that consumers will ignore them after a week or so.

French adverts to include health warnings to combat growing obesity

Consumer groups say the new law is inadequate and confusing. They are calling for clear and specific warnings on unhealthy food and a ban on ads aimed at children.

Read more: Times Online, 27 Feb 2007

France targets ‘le snack’ in obesity battle

Read more: The Telegraph, 1 Mar 2007

Published on March 2, 2007 in International news