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US: New Study Finds That Food is the Top Product Seen Advertised by Children

New Study Finds That Food is the Top Product Seen Advertised by Children – Among All Children, Tweens See the Most Food Ads at More than 20 a Day

US children aged 8-12 years could see an average of 21 food ads a day – many for junk food. This adds up to 7,600 a year!

In fact, half of the ads on US childrens’ programmes are for food. A third of these are for ‘candy and snacks’.

A new study on television advertising to children shows how many ads the children see daily and yearly. It also covers the types of food advertised, enticements employed to advertise food, how much physical activity is shown in food ads, and how much public service food advertising the children see (very little).

Read more: Media release, Kaiser Family Foundation, 28 Mar 2007

Read the report: Food for Thought: Television Food Advertising to Children in the United States

Published on March 28, 2007 in International news