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UK: Restrictions on TV advertising of foods to children come into force

Britain is now phasing in new restrictions on television advertising of foods high in fat, salt and sugar to children.

Junk food ads have been banned from television in or around programmes aimed at children aged 4-9 years are being shown.

From 1 January 2008 the restrictions will be extended to TV shows aimed at children up to 15 years, as well as adult programmes that are likely to be of particular appeal to children aged four to 15.

Advertisers who wish to advertise during children’s time slots will have to make sure their product meets the Food Standards Agency’s Nutrient Profiling model.

Currently, 80 percent of British food advertising spend within children’s airtime is on food high in fat, salt and sugar. The FSA will review the impact of its nutrient profiling model in 12 months.

Children’s television channels will be allowed a graduated phase-in period. They will have to comply by the end of December 2008.

Read more: News, Food Standards Agency, 31 Mar 2007

Published on March 31, 2007 in International news