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UK: Ban on children’s junk food ads to include some non-broadcast media

Junk food ad rules widened

Restrictions on food and drink advertising to UK children under 16 years are to be widened. They will cover non-broadcast media, such as magazines, paid internet ads, newspapers and billboards and cinema.

The new Committee for Advertising Practice rules will cover all foods except fruit and vegetables.

Read more: Media Guardian, 11 Apr 2007

New food rules for non-broadcast ads

The Committee of Advertising Practice has announced new rules for non-broadcast food and soft drink ads to children under 16. The rules come into force on 1 July 2007.

Read more: CAPS media release, 11 Apr 2007

Read the new rules (PDF)

Published on April 11, 2007 in International news