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UK: Children eat more after watching TV food ads – study

TV food adverts increase obese children’s appetite by 134%

University of Liverpool researchers showed a group of nine to eleven year olds a series of TV food ads or toy ads and followed these with cartoon. They found that the children ate more after the food ads.

Obese or overweight children increased their food intake by more than 100% after watching the TV food ads. Children of normal weight increased their eating by 84 per cent.

The researchers plan further studies to see if they can find a predictor of childhood obesity. Could it be some children’s enhanced responsiveness to food ads? Or the greater amount of television they watched?

Read more: Press release, University of Liverpool, 24 Apr 2007

Published on April 24, 2007 in International news