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US: Beware Shrek

Fire Shrek

Campaign for a Commercial Free Childhood (CCFC) wants Shrek to be sacked. Currently he is the spokescharacter for the US government’s healthy lifestyles campaign.

However, a recent CCFC review found that Shrek’s latest film has 17 food promotions and 75 different products – most of which are for junk food. This means he is giving out mixed messages.

As CCFC put it, “Why would young children follow Shrek’s advice about healthy living and ignore his entreaties to eat Happy Meals and Pop Tarts?”

Read more: Press release, CCFC, 26 Apr 2007

Shrek the Third Promotions

Read CCFC’s review of Shrek promotions

Published on April 26, 2007 in International news