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US: Food companies use digital marketing tactics

New report on the use of digital marketing tactics by food and beverage companies to target children and teens

Food and beverage companies are using the latest digital technologies to promote their products to children and teenagers, according to a US report.

Cell phones, instant messaging, video games, user-generated video, and three-dimensional virtual worlds – to target children and adolescents, are some of the technologies used, mostly without parents’ knowledge.

Read more: Press release, Centre for Digital Democracy, 17 May 2007 (PDF)

Read the report: Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age

CCFC Statement on “Interactive Food & Beverage Marketing: Targeting Children and Youth in the Digital Age”

Campaign for a Commercial Free Childhood say the digital marketing report is “a wake-up call for policy makers and anyone concerned by the escalating epidemic of obesity.”

” Even as junk food marketers claim to be cleaning up their act, the food industry is exploiting the latest technologies to target children in new and insidious ways.”

“Cell phones, instant messaging programs, video games, and virtual worlds are just some of the new media used to create a brave new world of interactive relationships between children and junk food brands.”

Read more: Press release, CCFC / CommonDreams, 17 May 2007

Published on May 17, 2007 in International news