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UK: Food advertising to kids: the new rules

New rules on TV food and drink advertising to under-16-year-olds in Britain were announced in February 2007.

In April 2007 new rules on food and drink advertising in non-broadcast media to this age group were also announced. They come into force on 1 July 2007 and apply to newspaper, magazine, cinema and poster advertising. CAP explains the requirements of the TV and non-broadcast codes and lists the differences between them.

Read more: CAP website, 22 May 2007

Published on May 22, 2007 in International news