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UK: Junk food advertising Bill through to next stage

British health campaigners are pleased that a Bill to end junk food TV advertising before 9:00pm has cleared its first major hurdle.

The British House of Lords has read the Television Advertising (Food) Bill for the second time and passed it through to the next stage in the process of becoming law – a Committee of the whole House.

The Bill would:

  • end television advertising for high in fat, salt and sugar (HFSS) food and drink before 9pm
  • restrict advertising of food ‘ranges’ containing HFSS items before 9pm
  • prevent the sponsorship of pre-watershed programmes by products high in fat, salt or sugar.
  • This extends the current children’s TV advertising ban.

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    Bill to protect children from junk food advertising clears first hurdle

    Richard Watts of The Children’s Food Campaign, said: “Today’s vote means this Bill will still be before Parliament when Gordon Brown becomes Prime Minister. Given he has already signalled his support for controls on junk food advertising before the watershed we’re very confident indeed that this vital public health measure will become law.”

    Read more: Children’s Food Campaign, Sustain, 8 June 2007

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    Television Advertising (Food) Bill [House of Lords]

    Read the debate, 8 June 2007

    Read the Bill

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    ‘Too soon’ to tighten food ad ban

    The BBC summarises the House of Lords debate.

    Read more: BBC, 8 June 2007

    Published on June 9, 2007 in International news