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UK: Food manufacturers target children on internet

Food manufacturers target children on internet after regulator’s TV advertising clampdown

According to The Guardian, some of the world’s leading food companies have begun marketing to children on social networking websites and internet chat programmes. Recent Ofcom rule changes have made it more difficult for food companies to advertise to children on TV.

The British Department of Health says it is “monitoring closely the change in the nature and balance of food advertising”.

Read more: The Guardian, 31 July 2007

Published on July 31, 2007 in International news