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The Sydney Principles: Changing food and drink marketing to children

The Sydney Principles: Guiding principles for achieving a substantial level of protection for children against the commercial promotion of foods and beverages

The International Obesity Taskforce has released a set of underlying principles on marketing food and drinks to children – The Sydney Principles.

They declare that national and international actions to reduce commercial promotion to children should:

  • support the UN Convention on the Rights of the Child
  • be legally enforceable. (Industry self-regulation is not enough)
  • include a wide range of media, such as TV, Internet, sponsorships
  • guarantee commercial-free childhood setting
  • include cross-border media
  • be able to be evaluated, monitored and enforced.
  • If they are applied, our children will be protected from much of their current exposure to junk food advertising.

    The International Obesity Taskforce says “This would make a significant contribution to a multi-strategy approach to reduce childhood obesity across society.”

    Read the guidelines: International Obesity Taskforce website, August 2007

    Published on August 3, 2007 in International news