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NZ: Pick the tick rarely used by low-income groups

Healthy food tick ‘failing low-income groups’

Research for the The Heart Foundation found that its ‘Pick the Tick’ programme is not meeting the needs of Maori, Pacific and low-income New Zealanders. These groups rarely use it to guide their food purchases because it is not used on low-cost food items.

The study made a number of recommendations to improve the marketing of healthy food. It suggests using simple mandatory indicators – like the “traffic light system” used in the United Kingdom – on all packaged food.

The Heart Foundation’s Ian Mathieson comments on the study and outlines what actions foundation is taking to improve healthy eating.

Source: NZPA / Stuff, 9 Aug 2007

Published on August 9, 2007 in New Zealand news