The Obesity Action Coalition is calling for a ban on all television advertising for food and beverages during programmes where children make up a significant part of the viewing audience – (10 percent or more). This follows the release of a report that shows that food advertising significantly influences what children like, ask for, buy and eat.
The report, ‘Would you like lies with that?, Food, kids and TV
advertising’, looks at the influence of food and beverage television advertising on children’s health.
Read more: Media release, Obesity Action Coalition, 18 Sep 2007
Read the report, September 2007