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UK: New junk food advertising Bill introduced

Another private members Bill to restrict junk food advertising to children was introduced into the British House of Commons last week. This time the sponsor is MP Nigel Griffiths.

If passed it would ban television advertising of unhealthy food before 9:00 pm. As well, the Bill would restrict the promotion of unhealthy food to children through non-broadcast media such as product packaging, websites and point of sale materials. This means that if the law is passed, fast food chains will no longer be able to market unhealthy food to children in their restaurants.

The Food Products (Marketing to Children) Bill had its first reading on 5 December and will have its second reading on 25 April 2008.

Healthy food campaigners such as Which?, Sustain, the British Heart Foundation, National Heart Forum, Cancer Research UK and National Consumer Council are supporting the Bill. The food and advertising industry does not.

An earlier Bill, the Television Advertising (Food) Bill had its second reading in the House of Lords on 8 June 2007. It does not include non-broadcast media.

The Guardian backgrounds the story.

Follow the Bill’s progress in the British Parliament.

Published on December 5, 2007 in International news