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UK: Government widens ban on junk food TV ads

Britian introduced a ban on TV junk food advertising to young teens on 1 January 2008. The ban applies to programmes that attract a higher than average proportion of viewers under 16 years. This is part of a campaign against obesity and extends a ban already in place for children under 10 years.

However, health campaigners say the new rules do not go far enough and want a ban on all junk food ads before 9pm. Many programmes with a high number of young viewers will not be covered by the new rules because they also attract a high number of adult viewers.

Read more: BBC 1 Jan 2008

Published on December 29, 2007 in International news