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Saving the junk food generation – international advertising code

Consumers International and the International Obesity Taskforce have launched a draft code that they say would drastically restrict the scope and scale of the marketing of unhealthy food to children across the globe.

The code calls for a ban on TV or radio junk food ads between 6:00am and 9:00pm and a ban on marketing these products using other media such as websites or phones. CI wants the code to be adopted by governments around the world, as part of the World Health Organization’s strategy to tackle obesity and diet-related diseases.

Read more: Consumers International website, 15 Mar 2008

Read more: Media release, NZ Consumer / Scoop, 14 March 2008

Read the code: Recommendations for an International Code on Marketing of Food and Non-alcoholic Beverages to Children

Check out the Junk food generation website

Published on March 15, 2008 in International news