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NZ: Rugby card promotion breaches ad code

A Bluebird promotion for potato chips earlier this year featured collectable cards of Super 14 rugby players. It really appealed to children.

The Ministry of Health complained to the Advertising Standards Authority about this promotion. They argued that the campaign encouraged the excessive consumption of less nutritious food and used celebrities to promote it.

The Advertising Standards Authority has ruled that the promotion breached advertising codes.

 

Rugby cards promo breaks anti-fat rules

A promotion featuring collectable cards of well known rugby players breached rules on advertising to children. It encouraged children to consume excessive amounts of a treat food.

Read more: NZ Herald, 9 July 2008

Published on July 10, 2008 in New Zealand news