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UK: Junk food advertisers target kids online – report

Kids still targeted by junk food advertising

Britain’s large food companies are using social networking sites and text messaging competitions to market unhealthy food to children. A new report by Consumer group Which? also found that some companies that had pledged to stop marketing unhealthy food to children under 12 years haven’t done so. They have continued to target kids via cartoon characters, film tie-ins, celebrity endorsements and free offers.

Read more: Which? 16 July 2008

 

Food fables, the second sitting

Read the Which? report

 

Which? raps advertisers for using digital media to dodge junk food

Consumer group Which? has criticised big food companies for allegedly breaking responsible marketing pledges by targeting junk food ads at children using mobile marketing and websites such as Bebo and YouTube, reports The Guardian.

Read more: The Guardian, 16 July 2008

Published on July 17, 2008 in International news