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UK: Children still watching junk food ads on TV

British children are still watching junk food ads on TV during some of their favourite programmes, according to a survey by consumer group Which? Only four of the 20 programmes most popular with under 16-year-olds were covered by a ban that has been in place this year.

Ofcom rules ban junk food ads from TV programmes if the proportion of under-16s viewing is 20 percent higher than the general population.

The rules prevent junk food ads appearing on programmes clearly targeted at children – such as The Simpsons and SpongeBob SquarePants. However, they don’t cover programmes that are also popular with adults.

Ofcom is reviewing how well the restrictions are working and should release its findings in December.

 

Junk food ad rules ‘not working’

Read more: BBC News, 18 Sep 2008

Published on September 18, 2008 in International news