Fewer children see junk food advertising on British television. Food companies are increasingly using other media, such as the Internet, cinemas and the press.
Spending on child-themed advertising has decreased by 41 per cent since the beginning of 2003, according to a new report. There was a big fall in TV advertising – a drop of 46 percent since 2003. However, ads in the press almost doubled from 2003 to 2007 and ads in the radio, internet and cinema increased by 11 percent.
Read more: Press release, Department of Health (UK), 14 Oct 2008
Read the Dept of Health report
Read more: The Guardian, 13 Oct 2008