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Cereal offences: Children’s breakfast foods unhealthy

Some of the world’s most popular children’s cereals are full of unhealthy ingredients and use relentless marketing techniques to promote them, say Consumer International. Their new report looks at the contents of breakfast cereals marketed to children in 32 countries.

7 cereals sold in New Zealand were 40 percent sugar.

Read the report:  Cereal Offences. A wake up call on the marketing of unhealthy food to children (PDF)

Read New Zealand’s Consumer report Children’s Breakfast Cereals, 6 Oct 2008

Read more: Junk food generation website, 22 Oct 2008

Published on October 22, 2008 in International news,New Zealand news