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US: Using performance-based regulation to reduce childhood obesity

What measures are successful in reducing childhood obesity?  The authors of this article say public health leaders argue for bans and regulations, but evidence about what actually works is sparse.

They suggest a very different approach – performance-based regulation.

a regulatory intervention that seeks to harness private initiative in pursuit of the public good. Briefly stated, a regulatory agency assigns companies performance targets in the form of reduced harm to the public health. The companies are not to be told specifically what to do to address the problem, but can use whatever methods they found most effective and efficient. Failure to achieve the regulatory target would result in substantial financial penalties.

Read the article: Aust New Zealand Health Policy, 18 Nov 2008

Published on November 18, 2008 in International news