British children are watching fewer television ads for less healthy foods. A review by communications’ regulator Ofcom estimates that the number of TV ads seen by children has dropped by a third since 2005. Ofcom began phasing in restrictions on TV junk food advertising to children in April 2007.
However, a government report found that children now see more junk food ads in other media, such as the press or the Internet.
Read more: BBC news, 17 Dec 2008