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UK: Children watch fewer TV junk food ads

British children are watching fewer television ads for less healthy foods.  A review by communications’ regulator Ofcom estimates that the number of TV ads seen by children has dropped by a third since 2005. Ofcom began phasing in restrictions on TV junk food advertising to children in April 2007.

However, a government report found that children now see more junk food ads in other media, such as the press or the Internet.

Read more: BBC news, 17 Dec 2008

Published on December 17, 2008 in International news