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US: Healthy menu items may lead to bad food choices

Fast food restaurants often offer healthy items on their menus.  But this might not be a good idea if you want to eat a healthy meal.  Just seeing the healthy food on a menu may lead you to make an unhealthy choice, according to Duke University research.

Adding one or two healthy items to a menu is essentially the worst thing you can do, says the lead researcher.

Read the abstract: ‘Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision’, Journal of Consumer Research, published online 9 Apr 2009

Read more: WebMD, 23 Apr 2009

Published on April 23, 2009 in International news