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Australia: Ban on junk food TV ads the most cost-effective way to reduce childhod obesity – researchers

Banning junk food TV advertising to children is one of the most cost-effective ways to tackle obesity, Deakin University health researchers say.  It could save Australian taxpayers A$300million in health-care costs.

They compared 14 obesity-prevention measures and found the TV ad ban the most cost-effective.

The results of the study are published in the International Journal of Obesity.

Read more: Deakin University news, 13 Aug 2009

Published on August 18, 2009 in Australian news