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UK: Opinions split on junk food ads

Key players in the argument over advertising junk food to children in Britain are unable to agree what should be done.

Researchers from the International Association for the Study of Obesity in London questioned 20 key players, including industry and public health organisations.  Their research shows deep divisions between economic interests – primarily the food industry and the advertising agencies – on the one side, and health interests represented by consumer groups, family organisations and public health bodies on the other.

They had different opinions over the strength of the evidence, the likely impact of advertising on children, the value of voluntary measures by the food industry and the need for government regulation.

Project director Dr Tim Lobstein says. ‘Views were deeply split, The opportunities for finding common ground look slim at present, and we urge the government to take a clear lead on how to move the issue forward.’

Read the research: Marketing Food and Beverages to Children – Stakeholder Views on Policy Options in the UK

Read more : Press release, IASO, 25 Aug 2009 (PDF)

Opinions split in New Zealand too

An analysis of submissions to the Inquiry into Obesity and Type 2 Diabetes in New Zealand found a similar story.  Big business is opposed to the recommendations of New Zealand’s leading health professionals.

Read more: FOE press release, 28 March 2007

Published on August 27, 2009 in International news