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UK: Mothers misled by manipulative food manufacturers – survey

Nine out of ten (92%) mothers are misled by tactics manufacturers use to market children’s foods loaded with fat, salt and sugar, according to a British Heart Foundation survey.  For instance, the mothers believed claims such as “a source of calcium, iron and six vitamins” meant a product is likely to be healthy.

Read the British Heart Foundation survey: How Parents are Being Misled (PDF)

Read more: British Heart Foundation website, 20 Dec 2009

Published on December 20, 2009 in International news