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Australia: Advertisers target junk food ban loophole

The Australian Food and Grocery Council has a voluntary code where advertisers agree not to run junk food ads during programmes where children make up at least half the audience.

A new study examined whether the code is working. It showed no regular time slots on commercial free-to-air TV during 2009 qualified for the ban. This allowed the signatory companies to continue advertising to children.

Read more about the study: Health Promotion Journal of Australia, Dec 2010 Industry self-regulation of food marketing to children: Reading the fine print

Read more: Sydney Morning Herald, 3 Dec 2010

Published on December 7, 2010 in Australian news