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Australia: Sports stars influence parent’s junk food choices

Australian research provides more evidence for a traffic light food labelling system.

Cancer Council Victoria research shows that food endorsement by sports people is effecting parents’ decisions to buy food for their children.

Researchers found that parents who didn’t read the nutrition information panel on food packages were two and a half times more likely to buy a product if it was endorsed by a sports star

And they were twice as likely to buy it if it made nutrition claims, such as containing added vitamins or more fibre.

Read more: The Age, 15 Feb 2011
Read the research: Public Health Nutrition, Online 10 Feb 2011

Published on February 16, 2011 in Australian news,Traffic light labels