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US: Cartoons And Cereal Choices; Can Shrek Make Kids Eat Brussels Sprouts Too?

Children think cereal is tastier when it comes in a box with cartoon characters on it, new research shows.

However, when there is no licensed cartoon character on the box, kids prefer cereals with healthy sounding names.

Read the abstract: Archives of Pediatrics and Adolescent Medicine, March 2011

Read more about the cereal cartoon research: Medical News Today, 8 Mar 2011

Published on March 8, 2011 in International news