Notify me

Sign up to be informed about FOE activities, and receive our newsletter.

* indicates required

Don't worry; we won't abuse your email address. Read our privacy statement.

NZ: The influence of marketing on kids’ food preferences

“What influences our kids’ food preferences?” asks Amanda Johnson. “One factor is certainly the way foods are marketed to kids, and what sort of branding appears on the packaging.

She comments on recent research on food marketing to children and concludes:

“I think the direct marketing of unhealthy foods to young kids should be prohibited. Encouraging children to make the right food choices should be down to their parents and others who look after them, and any direct advertising, marketing, provision of incentives such as free toys, and promoting unhealthy foods in schools to raise funds, should be abolished.”

Read more: Sciblog, Food Stuff, 29 Mar 2011

Kids food marketing
Nutritionist Amanda Johnson spoke to 95b FM about the impact of marketing on kids food preferences.
Listen to Amanda speaking on food marketing to children: 95bfm, 30 Mar 2011

Published on March 31, 2011 in New Zealand news,TV advertising