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NZ: Sanitarium proposes traffic light food labelling scheme

Sanitarium is proposing a food labelling scheme. The Panel conducting the trans-Tasman Review of Food Labelling Law and Policy recommended a voluntary traffic light system, but didn’t give much detail. The Sanitarium scheme should help the debate.

While Sanitarium doesn’t say so, it is a traffic light scheme. It differs from both the multiple traffic light system adopted by some manufacturers and retailers in the UK, and from the single traffic light schemes used in New Zealand and Australian schools. It combines elements of both.

It identifies “negative” nutrients such as salt and saturated fat. At the same time it takes into account “positive” nutrients through a colour scheme based on nutrient profiling.

FOE thinks the Sanitarium scheme includes some innovative ideas and makes an important contribution to the discussion that needs to take place on the form a traffic light scheme for New Zealand and Australia should take.

Read the reasons why Sanitarium prepared this discussion paper Sanitarium website

Read Sanitarium’s report: Front of Pack Labelling: Which traffic lights?

Media Coverage

Sanitarium releases new food labelling system to help Kiwis make healthy choices

A report detailing an innovative new food labelling system that highlights positive as well as negative nutrients and recommendations on how often a food should be eaten, has been released by Sanitarium in response to the current review of food labelling.
Read more and see pictures of the proposed food labelling system: Porter Novelli New Zealand, 5 Apr 2011

Green light from Greens for traffic light food labelling

A new system of food labelling being proposed by Sanitarium today would help consumers work out which foods were healthy and which were not, Green Party food spokesperson Sue Kedgley said today. She is calling on the New Zealand Government to support a healthy food labelling system, and will advocate for its adoption by Food Standards Australia New Zealand.

Read more: Press release, Green Party, 5 Apr 2011

Australia: Sanitarium proves industry can ‘green light’ traffic labels

A proposed front of pack traffic light labelling system launched by Sanitarium today is a big step towards helping consumers make informed decisions about the food they purchase, according to Australia’s Obesity Policy Coalition

The coalition’s Jane Martin said the ‘Healthy Eating System’, which is based on multiple traffic light labels, was a welcome advance by a manufacturer in light of considerable resistance from the broader processed food industry towards improved labelling that best supports healthy eating.

Read more: Press Release, Obesity Policy Coalition, 5 Apr 2011

NZ: Sanitarium proposes pioneer traffic light food labelling

Sanitarium is proposing a food labelling system to make it easier for consumers to identify what is in their food. Sanitarium developed the system in response to calls for a traffic light (colour coded) style of labelling in a recent report.

Read more: Stuff, 5 Apr 2011

Published on April 5, 2011 in New Zealand news,Traffic light labels