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NZ: Shoppers bamboozled by food labels

Shoppers baffled by food labels

Nearly two-thirds of New Zealanders are bamboozled by food labelling and feel producers should make product ingredients clearer, according to the NZ Herald. Over half the people interviewed in an Impact PR survey found food labels difficult to understand.

The NZ Herald reports on this study then follows up with a survey of shoppers at an Auckland supermarket. It found “people’s grocery trips were complicated by the need to decipher labels on goods.” One shopper said she spent most of her time at the supermarket pouring over labels.

A traffic light labelling system similar to one used in the United Kingdom would make it easier for shoppers to make healthy choices quickly.

Read more about baffling food labels: NZ Herald, 1 Sep 2011

Find out why FOE thinks we need a traffic light food labelling system

Consumers unhappy with food labelling

A survey shows New Zealand consumers want more detail on food product labels, according to TVNZ. They say the research showed consumers were confused about what the labels actually revealed, with 58% saying that food labels were hard to understand.

Read more about the consumer food labelling survey: TVNZ, 1 Sep 2011

Published on September 1, 2011 in New Zealand news,Traffic light labels