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US: Food company computer games increase junk food consumption

US food company pledges to reduce marketing of unhealthy products to children are a sham. They are using their websites to target children.

A Yale University study found that children are disproportionately targeted by food company websites using branded computer games, known as advergames.

Researchers also found that playing these games increases children’s consumption of junk food.

Only one website in their analysis used advergames to promote primarily healthy foods.

They conclude: “These findings support the need for restrictions on companies’ use of advergames to market nutritionally poor foods to children.”

Read the article in Journal of Children and the Media, Online 20 Jan 2012

Read more about junk food advergame research, Yale Univ News, 9 Jan 2012

Published on January 22, 2012 in International news