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Australia: Changes to junk food TV ads don’t go far enough

Changes to voluntary industry codes in Australia mean junk food will not be promoted during television programmes that attract at least 35 per cent of children.

The current industry code applies to programmes with a child audience of 50 per cent.

Children will still be flooded with unhealthy food ads. Their favourite shows such as The X-Factor, Big Brother and Junior MasterChef are watched by many adults. Obesity Policy Coalition’s Jane Martin warns:

“It does not go far enough to reduce exposure because it won’t actually pick up programmes that are watched by the greatest number of children overall.”

Read more: Herald Sun, 2 Nov 2012

Published on November 4, 2012 in Australian news,TV advertising