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NZ: Food, fizzy, and football: unhealthy food and drink promoted through sport

Otago University researchers found that some junk food and drink companies also sponsor popular, televised sports in New Zealand. They say:

“Our children deserve to be protected from the pressure to eat junk food while enjoying healthy outdoor activity, and parents need to be supported against pester advertising in their efforts to promote healthy eating to their children.”

They also note it would be a logical step for the Health Promotion Agency to include replacement of junk food sponsorship in their mandate.

Read more about junk food sports sponsorship: University of Otago, 13 Feb 2013

Read the research about junk food sports sponsorship, BMC Public Health, 11 Feb 2013

Published on February 15, 2013 in New Zealand news