Australia is reviewing its Children’s Television standards and has just released an issues paper. The review is restricted to commercial free-to-air television and covers advertising.
One of the six options for food and beverage advertising directed at children is to maintain the status quo. Another is to ban all food advertising during children’s programmes.
Another issue is timing. It asks whether the current children’s and preschoolers’ time bands are still appropriate for Australian children. A separate report finds the peak viewing time for 0–14 year olds on commercial free-to-air television is in the evening between 7.00 pm and 8.00 pm.
Also of interest are two background papers:
Comments are due by 17 August.
Read more: ACMA website, 26 June 2007
