Call to ban junk food ads

VicHealth has called on the Australian government to ban all forms of marketing and advertising of unhealthy foods to children via television, print, internet, cinema, outdoor media, direct marketing, sponsorship, product packaging or point of sale promotions.

Read more: The Age, 19 Aug 2007

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Food marketing directed to children

Victorian government authority, VicHealth has made its position on advertising junk food to children clear. It believes that

current Australian advertising regulations are inadequate for dealing with advertising and marketing of unhealthy food targeting children

a substantial restriction on commercial marketing of food and beverages to children is justified as part of a broad approach to promoting healthy eating.

VicHealth wants comprehensive legislation to prohibit all forms of marketing and advertising of foods or beverages, other than healthy foods or beverages, directed to children.

Read VicHealth’s position paper (PDF) August 2007

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