British consumer watchdog Which? is calling for tougher restrictions on TV advertising to children. Its recent survey found that over half of the 20 television programmes most popular with British children under 10 years are not covered by the current advertising rules.
Which? wants no advertising of unhealthy food or beverages before 9:00 pm.
Read more: Which? 12 Nov 2007
Read the Which? report: Marketing of Unhealthy Food: How TV advertising restrictions are failing children (PDF)
