Change4Life: The healthy living revolution starts here
Britain’s Health Secretary has launched an anti-obesity campaign, Change4Life, involving food companies and thousands of local organisations and charities.
From early next year, families will start to see new local initiatives providing support, help and advice to help them live more healthily.
For example, there will be healthy food promotions and recipes in supermarkets, walking campaigns, cycling groups or free swimming for under 16s and over 60s. This will be backed up by a major advertising campaign.
Read more: News release, Dept of Health, 11 Nov 2008
Anti-obesity drive to use shock ads
The British government’s new anti-obesity campaign, Change4Life, will use ads showing the dangers of having fat around internal organs. This fat is putting people at risk of serious illness such as type 2 diabetes or heart disease.
Read more: Times Online, 9 Nov 2008
Healthy Weight, Healthy Lives: Consumer Insight Summary
A Dept of Health report looks at families’ attitudes and behaviours relating to diet and activity. It summarises research carried out for the Department.
Read the report: Healthy Weight, Healthy Lives: Consumer Insight Summary, 10 Nov 2008
