Some of the world’s most popular children’s cereals are full of unhealthy ingredients and use relentless marketing techniques to promote them, say Consumer International. Their new report looks at the contents of breakfast cereals marketed to children in 32 countries.
Some cereals are 40 percent sugar - including 7 sold in New Zealand.
The amount of salt in one Hong Kong product was as high as sea water. Seven (different) New Zealand cereals were too salty.
Read the report Cereal Offences: A wake up call on the marketing of unhealthy food to children (PDF)
Read New Zealand’s Consumer report Children’s Breakfast Cereals, 6 Oct 2008
Read more: Junk food generation website, 22 Oct 2008
